Alumni Books

Mary Jo Zenk ’80 on understanding city budgets, Bill Kelly ’68 on kindness and masculinity, and J. Michael Gospe Jr. ’85, MBA ’91 on the high ground in marketing

alumni books

Kindness Is In Me: Poems in Praise of Men (Print NW, 2011), a book of poetry and photos by Bill Kelly ’68, portrays generally overlooked acts of kindness and compassion by men who are “quietly assisting all of us in building more convivial communities.” The event that inspired this project was profoundly tragic: the murder of four police officers at a coffee shop in Tacoma, Wash., in 2009. Kelly’s work highlights the ordinary fathers, brothers, husbands, sons, and friends whose extraordinary qualities of compassion, wisdom, and kindness “are trying to heal the eons of damage they inherited from men who wielded masculine power.” Liz Carney ’11

Kindness Is In Me by Bill Kelly

The 7 Keys to Unlocking the Secrets of Your City’s Budget (CreateSpace, 2011) begins with a simple but important premise: City budgets, much like cities themselves, are all unique— financed, formatted, and even arranged differently. Mary Jo Zenk ’80 educates citizens of all backgrounds to the fundamentals of understanding city budgets. With 25 years’ experience as a budget analyst, Zenk guides readers through understanding the basic elements of any budget document, then she builds to help people make moredetailed decisions on how to allocate city spending. Jon Teel ’12

J. Michael Gospe Jr. ’85, MBA ’91 distills 25 years worth of marketing experience into The Marketing High Ground: The Essential Playbook for B2B Marketing Practitioners Everywhere (CreateSpace, 2011). A handbook for marketers, the book also serves as a memoir of Gospe’s personal experience in the industry. Liz Carney ’11

A Steadfast Pursuit of Fairness

Remembering the Honorable Edward Panelli ’53, J.D. ’55, Hon. ’86, who showed unwavering dedication to the legal profession and his beloved Santa Clara University.

Kind of a Big Dill

This pickleball prodigy’s journey from finance to the courts is a power play.

New Tech, New Storytelling Tricks

In his latest book, educator Michael Hernandez ’93 explores alternative ways to teach by embracing digital storytelling.