The 7 Keys to Unlocking the Secrets of Your City’s Budget (CreateSpace, 2011) begins with a simple but important premise: City budgets, much like cities themselves, are all unique— financed, formatted, and even arranged differently. Mary Jo Zenk ’80 educates citizens of all backgrounds to the fundamentals of understanding city budgets. With 25 years’ experience as a budget analyst, Zenk guides readers through understanding the basic elements of any budget document, then she builds to help people make moredetailed decisions on how to allocate city spending. Jon Teel ’12
J. Michael Gospe Jr. ’85, MBA ’91 distills 25 years worth of marketing experience into The Marketing High Ground: The Essential Playbook for B2B Marketing Practitioners Everywhere (CreateSpace, 2011). A handbook for marketers, the book also serves as a memoir of Gospe’s personal experience in the industry. Liz Carney ’11