Now’s the moment many female athletes have been waiting for: Women are grabbing headlines, eyeballs, and dollars for many of the nation’s most popular games. It also the moment Michael Meinhardt ’99, MBA ’05 has been waiting for.
In 2022, as president of Green Hills Country Club in Millbrae, Calif., Meinhardt looked around the golf world and saw that a professional-level experience was missing for women college golfers. At the same time, it was clear something was happening in the world of professional women’s sports. The popularity of the U.S. national women’s team nurtured life into the National Women’s Soccer League, including a team founded by four Broncos. Sports bars focusing on women’s teams popped up around the country. Women’s basketball gained audience.
Here was a chance to grab the spotlight for up-and-coming athletes of the sport Meinhardt holds dear.
“There’s a lot more demand for women’s events,” he says, “but there was nothing for the college women’s game. We want them to have the experience of a professional tournament.”
That includes spending time with sponsors, experiencing the spotlight, high-level competition, and a backing foundation to support the game. “One of the goals is for players to have that interaction so that these young athletes can learn how to interact with sponsors or deal with the crowd,” Meinhardt says.