Joanie Juster, BACC’s community engagement coordinator, met with the women’s basketball team before the Pink Game to present a list of resources available to anyone in their lives dealing with cancer.
Juster, who grew up in Santa Clara, says when her father died of cancer when she was 19, there was no support available to her or her family to help them cope with his illness or death. Now, at BACC, she works for an organization that provides the kinds of resources and support she wishes had been available years ago.
“Cancer is a hard topic to discuss—the very word scares people. But that’s exactly why it’s important to discuss with students,” says Juster. “Learning to be aware of your own body and how to take charge of your own healthcare are important lessons everyone needs to learn as they grow older and become responsible for their health. Cancer doesn’t just affect the patient, it affects their entire circle—family, friends, co-workers. … And it was great to see how engaged these young women were in the topic.”
Juster says she’s grateful Santa Clara Women’s Basketball is using their platform to spread cancer awareness to team members as well as their families and peers. “A pink ribbon alone means nothing unless you back it up with real education and awareness,” she says.