Nicole Calande 13 Feb 2024 From Dune: Part Two to The Color Purple, and, of course, Barbie, Jaden Raymundo ’24 helped ensure some of the biggest movies have marketing campaigns that reach diverse audiences as a strategic marketing intern for Warner Bros. Studios. His favorite project was Blue Beetle, featuring DC’s first Latinx superhero. Raymundo created grassroots partnerships with small business owners, organizing meet-and-greets with the film’s director in communities with large Latinx populations, including Dallas, Austin, and Puerto Rico. “I’m part-Mexican myself, so it was super impactful to have a hand in this project basically from start to end,” he says. “Seeing the public’s reaction was super cool and it was gratifying knowing what I was working on might help increase the chances of future minority representation on the big screen.” Landing the gig was a dream, thanks to fellow members of the Delta Sigma Pi professional business fraternity reviewing his resume and offering interview tips. Raymundo also credits the leadership experience he gained in Barkada, SCU’s Filipino cultural club. Through Barkada, he built hands-on project management skills and developed a unique perspective on community-building that was invaluable as the studio’s theatrical multicultural marketing intern. Read more on scu.edu: Think Pink: How Jaden Raymundo ’24 found his way from the Leavey School of Business to the world premiere of Barbie. Since wrapping up his internship, Raymundo has gone on to another glamorous learning opportunity. He’s completing a business study abroad program in Paris, taking classes in digital marketing, luxury branding, and communications. “I also wanted to give myself a little bit of a challenge because I didn’t speak any French at all before this trip or know anyone from my group. Seeing how fast I have caught on and excelled makes me feel more confident about chasing my ambitions after graduation.”
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