Setting the tone: Bronco to lead Spanish and English language channels in CA’s second biggest city.
NBCUniversal’s Spanish and English-language television stations have a new president and general manager: Melissa Crawford ’97. Crawford will oversee operations at Telemundo 20 / KUAN and NBC 7 / KNSD, including the news, digital, sales, marketing, community affairs, and technology departments. Previously Crawford worked at WNBC, where she charted innovative marketing campaigns, including WNBC’s first-ever bilingual campaign. She has also worked as a brand director for NBC.
