But most people don’t come to Twitter or Facebook for a TikTok experience, and those functions haven’t taken off. Brown doesn’t think social media applications can continue to ignore users’ needs.
“A lot of people are disconnecting from certain applications because of how it affects their mental health and real-world relationships,” Brown says. “People have to figure out a strategy to reclaim themselves over these mediums. It’ll be a long time before we see it, but I think it will happen.”
Brown also challenges experts like herself to educate others about social media. The only time Brown has gone viral was tweeting about people using the hashtag #BlackLivesMatter to post a black square in support in the summer of 2020. While this was well-intentioned, Brown explained, it clogged the feed of people using the hashtag for actually useful information.
“That made me realize people are not thinking about their actions on social media,” Brown says. “We have to start making TikToks; we have to start making memes; we have to start having Twitter threads. People want to know this information, but we have kept it in the ivory tower for so long. We have to meet them halfway.”