Silicon Valley is adding more know-how to Santa Clara, as Celine Schmidek ’88 returns to campus—this time as an experienced marketing leader taking on the role of associate vice president for University Marketing and Communications. At SCU, her teams include design, media and internal communications, brand marketing, storytelling, and Santa Clara Magazine. Schmidek has more than 25 years of experience working and consulting for some of Silicon Valley’s most bellwether companies, including Cisco Systems, IBM, and Oracle, as well as for software startups. In those roles, she successfully led teams for key marketing initiatives including product launches; case study preparation; sales training and content creation; co-marketing programs with technology partners; web and media outreach; and change management. She excels in leading and motivating cross-functional teams and helping to strategize, streamline and execute on global messaging, content, and brand initiatives. She is a native of the Philippines and has lived in Northern California for over 36 years. She received her MBA from UC Berkeley Haas School of Business. She spent more than six years as president and board member of the Bellarmine College Preparatory Mothers’ Guild, where she helped the San Jose–based Jesuit boys’ high school achieve record fundraising results. She came on board in August.
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