William F. Caro ’54, J.D. ’73. Feb. 26, 2014. Born in San Jose in 1932, Caro inherited his father’s devotion to SCU’s fabled football history and loved to recount, play-by-play, Santa Clara’s heartbreaking 7-6 loss to Stanford in the very first college game he ever attended, as an eight-year-old, on Oct. 12, 1940. Athletic loyalties notwithstandng, he did graduate work at Stanford, earning his M.B.A. in 1960 with an emphasis in marketing. His subsequent career as an advertising media director brought him to agencies in San Francisco and Los Angees and Eventually to Coakley-Heagerty in Santa Clara. He later taught advertising at San Jose State University. Caro spent his retirement years in Santa Clara, not far from where the palm and olive mingle. He occasionally enjoyed an idle hour in the university library researching the glory days of Bronco football. He is survived by his brothers, Robert, S.J. ’58, M.Div ’70 and Paul ’62.