Theresa Marcroft ’80 published her first book, The Path to Revenue: Secrets of Successful Tech Leaders. Bothered by the extremely high failure rate of tech startups, Theresa set out to write a book about her “lessons learned” over a long career in marketing in Silicon Valley. “Most business failures are market-related, or marketing-related, and business failure comes at an enormous price—not only in venture funding, but also in time, energy, emotion, and opportunity cost. It’s heartbreaking, and it really doesn’t have to be that way.” The book can be found on Amazon.

19 Nov 2020