Ryan Kottenstette ’04 is co-founder and CEO of Cape Analytics and former principal with a local VC. He recently was a featured speaker at the School of Engineering’s Lunch with an Entrepreneur. Kottenstette advises: “Focus on market segment and problems that need solving—what’s sexy is not always lucrative; and don’t let your ego be an impediment to building an effective team—be self-reflective about where you excel, and hire key players who are complimentary. Your goal is not to personally be the best at everything individually, but to hire the team that can be the best in aggregate.”