Ron Alvarado ’10 and Matt McDonald ’10 have launched Ficks, a "cocktail fortifier" that includes electrolytes, amino acids, and other goodies like milk thistle that are said to help keep the morning after from being a total nightmare. Think of it as a smoothie boost for your vodka tonic.

 

They came up with the idea while in college (where else?) and reached out to an organic and natural foods lab to create Ficks using natural ingredients and another company that makes the vitamin blend that goes into Vitamin Water. The pair launched an IndieGoGo campaign in October.