Peter S. Carter Feb. 20, 1943 -rch 6, 2013. He was a resident of Los Gatos and a longtime Silicon Valley advertising executive, acclaimed photographer, political advisor, fundraiser, and iconic Los Gatos and Santa Clara County civic leader. He died at his home in Los Gatos. He was 70. He attended Bellarmine College Preparatory and Georgetown University where he graduated from the School of Business in 1966. As co-founder, president and CEO of one of Silicon Valley’s most prominent advertising and public relations firms, he played an instrumental role in the growth of Silicon Valley for more than three decades. In 1980 he was elected as an underwriting member of the global specialty insurance underwriting organization Lloyd’s of London and served as a board member of the North American Association of Lloyd’s. A lifelong Republican, Peter was widely known for his role as a trusted advisor, fundraiser, and confidant of government leaders and candidates from both political parties. He had a network of prominent political connections, both local and national. After retirement, he became increasingly known for his architectural photography, his photographs of friends and family, his sincere generosity, his culinary skills and legendary hospitality. His community affiliations included the San Jose Downtown Rotary Club (member since 1974), Paul Harris Fellow Rotary Foundation of Rotary International, San Jose Chamber of Commerce, San Jose Symphony, KTEH, Fellow of Santa Clara University(1991), Silicon Valley Capital Club, Los Gatos Police Foundation, Los Gatos Music and Arts and The Los Gatos Social Club. In addition to his wife, Dennise McNulty Carter, he is survived by two children from his first marriage, son P. Scott Carter ’89 (Liza) and granddaughters Stephanie and Christina and son Shawn Villere Carter (Julie) and granddaughters Elle and Haley. Other survivors include his sisters Katherine Carter Powitchko (Jack), Patricia Carter Lowrie (Mike), Mary Carter Aulman (Mark), and V. Celeste Carter and brothers Joe Carter (Debbi), Paul Carter, Mark Carter, and Jonathan Carter (Deborah), in addition to numerous loving nieces and nephews. He was preceded in death by his parents, Warren Edwin "Scottie"Heim, Celestine Lisewski Carter and R. Joseph Carter, his aunt, Barbara Fields and by his brother, Matthew Carter.