While attending the San Francisco Giants’ World Series victory parade in 2010, Mike Ford ’11 was struck by the unity sports could create. That spark led him into sports marketing, with roles at Senda Athletics, the San Francisco 49ers, Stanford Athletics, and the San Jose Sharks, all while earning a master’s in sports management from the University of San Francisco. He is currently senior director of partnership marketing for the San Jose Earthquakes. Ford recently contributed his expertise to Santa Clara Leavey School’s new master’s program in sports business. He and his wife, Kelsey Ford ’11, live in Portola Valley with their two boys, Liam and JT.