Karin Bootsma MBA ’89 has been named VP of marketing for RiseSmart, a leader in enterprise career management solutions. In this position, Bootsma will build upon RiseSmart’s market leadership and focus on creating marketing programs that grow the foundation for ongoing customer, sales, and channel success in each of the company’s markets.
Bootsma brings more than 20 years of high-tech, HCM and SaaS marketing experience, including seven years as vice president of marketing at public and private companies. She joins RiseSmart from Monster Worldwide, where she led Product Marketing, HR Alliances and Monster’s Talent Management Suite. Bootsma also drove product marketing for several new products, such as Monster’s semantic resume search products.
“We are delighted to have Karin lead RiseSmart’s already stellar marketing program,” said RiseSmart President and CEO Sanjay Sathe. “Karin brings a deep understanding of the HR industry and her past experience is perfectly in line with the expertise we need here at RiseSmart. We’re excited by what she brings to the table as we continue innovating the career management industry.”
Prior to Monster Worldwide, Bootsma was responsible for marketing strategy and execution at Trovix, a leading provider of employment products and services using intelligent search technology, now owned by Monster. She executed branding, awareness, demand generation, sales enablement, and competitive intelligence. Before Trovix, Bootsma established a competitive presence for Entopia, a venture-backed knowledge management company. She also led marketing strategy and execution at Information Storage Devices Inc., now owned by Winbond. Bootsma was responsible for marketing Winbond’s products in North America and Europe, along with worldwide marketing for ISD’s products. Her efforts led to successful initial and secondary public offerings.
Bootsma holds an MBA from Santa Clara University, Leavey School of Business, and a mechanical engineering degree from University of the Pacific. Bootsma will be based in RiseSmart’s San Jose office.