John McLaren ’87 as been hired as vice president of Sales of Measure Protocol, the ethical person-based data marketplace powered by blockchain. “John brings a wealth of commercial experience to our team and his expertise will help drive us forward to meet our growth and partnership goals,” said CEO Owen Hanks. John will apply his decades of experience in the market research and consumer insights space to help share Measure’s vision, including its new solutions for behavioral data collection in a permission-based, blockchain-powered ecosystem.

12 Jul 2021