Elissa Fink ’85 was recognized with an honorable mention from PR World as CMO of the year for 2013. Fink is chief marketing officer at Tableau Software, a company making databases and spreadsheets understandable to ordinary people. With 20+ years helping companies improve their marketing operations through applied data analysis, Fink has held executive positions in marketing, business strategy, product management, and product development. Prior to Tableau, she was EVP Marketing at IXI Corporation, now owned by Equifax. She has also served in executive positions at Tele Atlas (acquired by TomTom), TopTier Software (acquired by SAP), and Nielsen/Claritas. Fink also sold national advertising for the Wall Street Journal. She’s a frequent speaker and has spoken at conferences including the DMA, NCDM, PSAMA and others. In 2013, Elissa joined the Board of the Washington Technology Industry Association (WTIA).