Christina Del Villar MBA ’94 is a Silicon Valley marketing executive, consultant, speaker, and author who enjoys helping companies transform, grow, and scale, leveraging technology with 25 years of experience at Fortune 100 companies and more than 20 startups. Christina has developed go-to-market and marketing strategies for exponential growth, new product launches, acquisitions and IPOs, particularly for high-growth, B2B companies where she leverages her experience and industry perspective to take them to the next level. Her G.R.I.T. Marketing Method focuses on helping marketing professionals build smarter programs, be more efficient and exponentially grow revenue to improve overall company performance. Her book, Sway: Implement the G.R.I.T. Marketing Method to Gain Influence & Drive Corporate Strategy, is out this summer.