Chris Bjorklund ’72, widely known as the Savvy Consumer, has worked as a consumer advocate for more than 35 years. Her unique perspective on consumer issues and trends comes from her work in both the private and public sectors, as well as in the media and non-profit world. In her semi-retirment, Bjorklund contributes regularly to the Diamond Certified blog. Prior to joining American Ratings Corporation, Chris was the consumer reporter for KGO-Radio, where she produced consumer segments for the morning and afternoon newscasts. She also managed the consumer complaint unit for KGO-Radio and TV. Before KGO, Chris was an investigator for the Consumer Fraud Unit of the San Francisco District Attorney’s Office, a consumer news producer for KPIX-TV, and the director of Consumer Education for the Rocky Mountain Better Business Bureau in Denver. She was on the national Board of Directors of Consumer’s Union, the publisher of Consumer Reports, for 24 years.