Cherry (Holt) Amabisca MBA ’76 loved the water. While in high school and college in the San Francisco Bay Area, Cherry was proud to be in Mariner Scouts, associated with the Sea Scouts. In college, she also was a lifeguard and swimming instructor. And for fun, Cherry delighted in slalom water skiing and flat-water kayaking. She graduated from ASU in 1972 with a double degree in education and Spanish, then went on to earn an MBA from Santa Clara University while working for Hewlett-Packard Company. At that time, Cherry was often the only woman in her classes. She spent 20 years in marketing management positions with tech companies in California and Arizona before being recruited to Intel and moving the family to Helvetia, Oregon. During her career, she traveled to over 25 countries for business. Cherry’s gifted ability to fluently speak Spanish and Portuguese when traveling in South American countries for business endeared her to employees and customers. After leaving the tech industry, Cherry co-founded Save Helvetia, a citizens’ group devoted to protecting Helvetia’s historic farmland from unlawful development. With undaunted determination she led the group, until her death, as they repeatedly rebuffed new attempts every year to erode Oregon’s unique land use laws. Cherry died Sept. 18, 2023.

17 Jan 2024