Bryan Srabian ’95 is the Giants’ director of digital media. The job itself is part creativity, part strategy—and constant vigilance. Come game day, Srabian is a five-tool player, relying on the Giants’ Twitter, Facebook, Vine, Instagram, and Snapchat accounts to hype, entertain, and inform fans in real-time. Across the five social networks, Srabian and his colleagues—in the voice of the Giants—speak to more than 3 million followers.
As smartphones and apps increasingly permeate the fan experience and daily life in general, the Giants are considered by many in the sports industry to be among the most social media-savvy clubs in sports. And just like the players on the field, a World Series requires Srabian and colleagues to elevate their own games.
"During the season, you don’t focus quite as much on every little thing," Srabian told Mashable
. "But between the games, the fans, the ballpark, it seems like every minute there’s something interesting happening, and we try to capture all of that."
"All of that" sometimes includes leveraging on-field access to bring exclusive behind-the-scenes content to fans. It sometimes includes showcasing AT&T Park, the Giants’ gem of a home field.
And it always includes bringing Giants fans into the fold through retweets, online rallying cries and the content they generate themselves.